According to the policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain is registered with must be valid and up to date at all times. Furthermore, this information is openly visible on WHOIS lookup sites and while this may not be a problem for organizations, it may not be very acceptable for individuals, since everyone can see their names and their personal home and email addresses, particularly in an age when identity fraud is not that unusual. This is why registrars have introduced a service that hides the details of their customers without modifying them. The service is referred to as Whois Privacy Protection. In case it is activated, people will see the details of the domain registrar, not the domain owner’s, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain extensions, but it is still impossible to conceal your info with certain country-code ones.